AdWords For Dummies (For Dummies (Computer/Tech))
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AdWords For Dummies (For Dummies (Computer/Tech)) Customer Reviews
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♥♥♥♥♥
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This is one valuable book!
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Three weeks ago, I knew nothing about AdWords. Then I heard that it might be really important to the success of my business. I did some basic research, and decided to buy Howie's book. That was a good choice!
As others have mentioned, the book is free if you apply the enclosed credit to a new AdWords account.
Thanks to the excellent organization and clear writing, I now have a solid basic understanding of a very complex system, and a strategic plan for refining my future AdWords marketing efforts.
I spent a few hours skimming the book to get an overview, and marking sections to return to later for more careful study. Then another few hours of considering how to apply the principles and techniques to my business. I now have a functioning account with several ads that are generating traffic to my website.
I sent Howie a question about the best structure of campaigns vs. ad groups. He answered the same day, and didn't even point out that I had overlooked the answer in the book.
I still have a lot to learn and put into practice. This book will be my guide.
Thanks, Howie!
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