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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything List Price: $26.95
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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Customer Reviews
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♥♥♥♥♥ Excellent book - bad reviews from the unexperienced
"The Art of the Start" ranks as one of the best book around on the subject of startups. It points any entrepreneur or start up leader in an excellent direction. Like all of Mr. Kawasaki's books I've read, it is very readable, to the point, and filled with invaluable information. You just have to be at a point in your career/life where your experience allows you to hear Guy's message. This book applies to any startup - including those that do not wish to pursue VC or other equity financing options. In fact, Guy makes it abundantly clear that VC may not be worth it for many organizations.

I suspect the bad reviews are from wannabees who haven't been-there or done-that. It's not a fill-in-the-blank recipe book overflowing with minutia that some reviewers think it should be, but rather it contains a broad message. A guiding principle of sorts. Mr. Kawasaki cannot hope to convey a clear message if he's spending all his time on the tedium of accounting, product pricing, or marketing details. For example, listen to his message and keep on the right side of the cash curve when bootstrapping. If you need the details on cash flow, product pricing, margins, and inventory management, then buy a book on the subject. Or better yet, as Guy suggests, find someone like an angel to help and mentor you.

Good luck and strive to make your mark on the world.
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