"Contrary to popular perception, venture capital plays only a minor role in funding basic innovation." Zider discusses the role venture capital plays: it "fills the void between sources of funds for innovation and traditional, lower-cost sources of capital available to ongoing concerns." He then continues to describe the investment profile and the logic of the deal venture capitalists use to achieve their investors' high expectations at an acceptable risk. Zider also explains the attractive returns for venture capitalists (in return for financing one or two years of a company's start-up) and the reason why "seemingly bright and capable people seek such high-cost capital?" The article is complemented with some extremely useful sidebars to clarify this mythical industry.

Yes, I do like this article. This clear article kills some myths and fairytale stories about the venture-capital industry. It is primarily aimed at beginners, although some financial knowledge is useful for readers. For readers who appreciate this type of article I also recommend Justin Pettit's 2001-article 'Is Share Buyback Right for Your Company?' The author uses simple business US-English.