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The World Is Flat 3.0: A Brief History of the Twenty-first Century
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The World Is Flat 3.0: A Brief History of the Twenty-first Century description
Updated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the w ... review details
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The World Is Flat 3.0: A Brief History of the Twenty-first Century Customer Reviews
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Total tripe
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As a software developer, I read this book because all of my upper-level managers kept using it to justify off-shoring maintenance work to India. The book seems to be going for a conversational style in writing, something that just came off as unprofessional and inept in many places. Friedman is much more capable in person than his writing would lead you to believe.
The author makes some valid points in his coverage of India, China and Eastern Europe. His effusive praising of the business savvy of Indian companies reminds me of the way people spoke about the Japanese automobile companies in the 80s... everyone was reading the Book of Five Rings to understand how 'they' were doing things better.
As someone who's been on the receiving end of some of that software 'maintained' overseas, I have to really wonder if Friedman spent as much time researching some of these companies than the 'best of breed'. Perhaps he'll be able to write another book that more accurately addresses all of the off-shoring fiascos that came about from lemming-like leaders of American and European companies off-shoring their business knowledge and corporate secrets to countries that then become their prime competitors. And the number of companies that have brought projects back on shore because of the inability of Indian programmers to actually do any kind of competant work.
This is good for a quick read so that you can then talk to managers about how stupid their decisions would be for your company. But Friedmans time in the sun has long past.
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