I cannot agree with the two previous reviewers. Being a PhD student in design, I have troubles understanding the content and I am confused as to what disciplines or viewpoints are the authors taking (design management, product design, design philosophy, engineering design, self-help ???) when writing the book.
There are lots of instances where the authors are just dropping words without context (complexity, emergence, teleology, etc.) For example, in the second chapter, the authors define what is "true, real and ideal" without discussing the philosophical implications these terms introduced. The book appears to have a lots of unjustifiable claims. The references do not seem to be complete and many important design thinking/philosophy readings are missing. Another issue is that the book contains lots of models and diagrams (70+ figs) which cannot be justified (maybe just for visualization).
I don't think it is an introduction to the design way. It can serve as a general non-fiction reading but certainly fail to describe or explain the design way. |
The Design Way: Intentional Change in an Unpredictable World : Foundations and Fundamentals of Design Competence Books In Print, Audio Books.