Direct From Dell: Strategies That Revolutionized an Industry
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Direct From Dell: Strategies That Revolutionized an Industry description
The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalization of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs. Direct from Dell is organized into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part focuses on Dell's management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid most of the promotional and self-congratulatory air that seem to plague so many first-person CEO tomes. Anyone who has followed the PC industry or would like insight into Dell Computer's success should enjoy reading this book. Well written and easy to read. Recommended. --Harry C. Edwards |
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Direct From Dell: Strategies That Revolutionized an Industry Customer Reviews
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| This was a great read. Learning the basics of how to stay completive in a environment that is ever changing. He started with $1000 with his business, what if it was $100,000 dollars. Makes you think. Anyway, the book gives you the insight of the ups and downs of a business. What it boils down to is, the customer is the life of your business. Asking your customers the right questions makes all the difference. This book illstrates that point throughout. Highly Recommended. |
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