ALL'S FAIR LOVE WAR AND RUNNING FOR PRESIDENT: "Love, War and Running for President"
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ALL'S FAIR LOVE WAR AND RUNNING FOR PRESIDENT: "Love, War and Running for President" description
He's a little bit country, she's a little bit rock and roll. He's a lot Democrat, she's a lot Republican. The Donny and Marie of politics display a revealing x-ray of the presidential campaign. James Carville and Mary Matalin, themselves key players at the center of the political battles and election headlines that gripped America, tell in candid, stunning detail the day-by-day pressures, near disasters, and triumphs of campaign life. |
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ALL'S FAIR LOVE WAR AND RUNNING FOR PRESIDENT: "Love, War and Running for President" Customer Reviews
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♥♥♥♥♥ |
Consultant as celebrity
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I can boast of having a copy of this book kindly sent to me by James Carville when it was first published. It's no exaggeration to say it's amongst my most treasured possessions.
There's no denying that James brought the role of the politial consultant into the public eye. Sure, there had been people like Roger Ailes before him, but they'd tended to be shadowy figures, working behind the scenes and known only to political insiders. Carville started the cult of consultant-as-celebrity and his relationship with Matalin - an equally intelligent, equally interesting, but naturally less ebullient figure - whilst both were working for opposing Presidential campaigns catapaulted them both into the public mind.
Perhaps because it was written at the time, the book doesn't have much to say on the subject of consultant-as-celebrity. Of course it was written pre-Stephanopolous / Morris / Rove et al, but it'd be interesting if Carville and Matalin re-issued the book with an epilogue. I for one would like to read their reflections on the trend.
Without Carville and Matalin it's doubtful there'd have been as much focus on the role and influence of Morris and Rove, for instance. Certainly the film "He said, She said" would probably not have been made. Perhaps even "Wag the Dog" mightn't have got off the ground. But have things gone too far when a series like "K Street" makes consultants and politicians players in an imaginary drama?
But for an insight into the Clinton years that's less about the personal and more the political, this is an excellent, lively read. In many ways it comes closer than James's other books to giving an insight into the campaign techniques that made both Carville and Matalin the most successful consultants of their day, as it charts their day-by-day activities.
A cross between campaign diary, a love story and a political how-to manual probably wouldn't work with anyone but the authors at its center. But with Carville and Matalin, it serves to provide a unique way of looking into the inner workings of two Presidential campaigns.
There's probably no other book quite like it - certainly all that comes to mind is Joe McGinniss's "The selling of the President" - for mixing personal observations with professional insight in the midst of a high level political campaign.
It's a book well worth adding to your library, whether you're a political junkie or a romance reader.
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