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Gut Impact: Using Covert Hypnosis to Persuade, Motivate, and Inspire
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Gut Impact: Using Covert Hypnosis to Persuade, Motivate, and Inspire Customer Reviews
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Basic NLP principles well explained
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This work is a booklet about suggestion and influencing methods. The central idea is to talk directly to the subconscious part of your subject (Gut), bypassing conscious thinking (Head).
For example, you can flood the conscious mind with a series of obvious affirmations which weakens Head and puts it to sleep, and then make a suggestion which goes directly to the subconscious. Total communication is not limited to words - everything matters: clothing, voice tone, power and rhythm, body posture and touch, etc.
Alignment of body, gestures, attitude, and words goes to amplification of the effect (this is internal alignment). Aligning the other (body, gestures, voice, walking, and breathing) is named external alignment and creates an opening useful for suggestions.
The way of talking (especially rhythm) matters much more than the words themselves do.
You can create a whole world in the subject just by using words, and the subject can start living in that world. Suggestions are assimilated easier talking in third person (such as stories) because this way the conscious ignores the talk since is about someone else. People have different sensitivities to images, sounds and movements, so suggestions should be tuned accordingly (a visual person should be served mostly images). People have some values they guide their life upon (NLP names them criteria) - such as strength, power, wealth, safety - and using them in suggestions can greatly increase their effect.
Ambiguities are phrases in which words like "now" can be interpreted more ways (changing punctuation). Subconscious considers them all.
A state in the subject (e.g. happiness, or trust) can be conditioned (flagged) by a gesture (flag), and making that gesture can induce that state in the subject.
Gut Impact touches the subject of human personality classification, presenting two systems: one analytical (Keirsey/Bates/Hermann) and other intuitive (enneagram). Moreover, a complex verbal suggestion example is presented, where the subject's personality is first classified and the suggestions insist on elements which are important to that class.
Most people can be easily suggested.
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