Instant Rapport
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Instant Rapport Customer Reviews
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♥♥♥♥♥ |
Completely unfounded
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This book has a few worthwile basic ideas, but those could be summarized on a cocktail napkin and do not necessitate an entire book. The majority of this book discusses how people are divided into three types - visual, auditory or kinesthetic - and how to appeal to or persuade to them accordingly given the language they understand. While "see the world through your negotiating partner's eyes" is a good concept to know, this book makes far-encompassing claims in unrealistic, idealistic scenarios, does not back up those claims with data, and assumes a stance of "this is all you need to know to work magic in a negotiating situation or to get someone to really love you instantly based on communication.
I hear Brooks is a communication scientist; I very much hope that his other books contain science to back themselves up, because this one sure doesn't. With some data, I would be more inclined to accept these far-reaching theories as credible - but only slightly. |
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