This book was given to me after I expressed how much I liked Gladwell's Tipping Point. The Long Tail was, for me, the less edgy cousin to TP and I liked it very much. Gets into a new world of business economics and cites specific applications. I particularly liked the sections dedicated to the music industry.
One odd note: I'd never heard anyone talk about the Rhapsody music service in all my life and I felt a little like this was a commercial for them.
Overall a good read and worth the time spent. |
The Long Tail: Why the Future of Business is Selling Less of More Books In Print, Audio Books.