Long Tail, The: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE
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Long Tail, The: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE Customer Reviews
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Just read the article on Wired.com magazine
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Mr. Anderson's book is based on his article from wired magazine. The article says it all. You don't need to read the book. In fact the book didn't really need to be published. There is not enough material for a book. The concept is simple and you get the picture in the first chapter. The rest of the book is just filler so that it has more weight than a pamphlet and you will but it. There are some supporting facts, but mostly they are case examples that are too lengthy and off the main point.
The marketing concept is that when (as now) the cost of connecting consumers to vendors reaches zero vendors can offer limitless variety and there will (and is) demand for everything, mainstream and the unusual. We already know this from experience in today's world but might not have realized it. Anderson sums it up nicely in a matchbook cover. I'm glad that statistics have shown American's are not as culturally mainstream as I once thought. Its the medium of the marketplace that has been to blame and not our limited imaginations. Lets hope our "culture" is able to grow from our new ability to experience more than the mainstream. |
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Long Tail, The: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE Books In Print, Audio Books.