This book is both a PhD in mail order marketing *and* advice for 'newbies' on how to avoid 'biz op' scams which are now more common that ever thanks to the Internet.

The section on how to research potential products to sell is worth its weight in gold.

If you mention this book to a 'guru' and he doesn't know it or is not excited about it, you can pretty much bet the guy's a scammer.

If you need to be pumped up on hype and nonsense, avoid this book. If you're serious about creating a real mail
order -type business, get it and absorb its contents.