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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing) Customer Reviews
  1  
♥♥♥♥♥ Has All The Facts
Great reference for building market models. A lot of good examples. Real world case studies. Easy to understand math formulas. Technical - but good!
  1