Marketing Research Essentials with SPSS
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Marketing Research Essentials with SPSS Customer Reviews
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♥♥♥♥♥ |
Good, for a textbook
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| I had to buy this for a class and haven't really read much of it. I found it to be really dense and I didn't really have the patience to read it all, but what I did read was good. So if you are really into marketing research and have the patience to read a marketing research textbook, this is a pretty good one. |
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Marketing Research Essentials with SPSS Books In Print, Audio Books.