I have no connection whatsoever with Mitch Meyerson (even though I was once a fellow Entrepreneur Press author), but as a writer, author, and seminar leader, this is the book I have long been waiting for!
Most books on entrepreneurship and on-line marketing are long on philosophy, and very short on telling you how to actually drive people to your site and turn them into long term customer relationships. This book gets into gory detail on how to estimate potential traffic, get people to find you on-line, and engage them once they respond - complete with web links, resources, and tools.
Mitch is a former psychotherapist, and it shows - he and his co-author Mary do a great job of unwinding the psychology of how people become attracted to you and ultimately buy from you. They do a great job of getting into *your* head as well, in terms of teaching you the mindset and practicalities of being an on-line entrepreneur. And bravo to the author for tastefully presenting his own services primarily as examples, not relentless upselling (he practices his own "dating" approach to getting new clients). This book is well written, easy to read, and extremely high-content.
Having people find me on the Internet was a key to turning my passion for writing and teaching communications skills into a full-time living - now, after reading this book, I am hungry to develop resources, products, and marketing strategies to take what I am doing to the next level. Trust me, this will be the best $14.93 you can spend on your business. -Rich Gallagher, Point of Contact Group, author of Great Customer Connections (AMACOM, 2006) and the forthcoming How to Tell Anyone Anything. |
Mastering Online Marketing Books In Print, Audio Books.