 McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire Books In Print, Audio Books. |
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McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire
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McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire Customer Reviews
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McIlhenny's Gold
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This is a classic business book, at 223 papes of text and it can be easly read on a coast to coast flight. The format is typical from founder to floundering decendents, in the case of Tobasco sauce the time span is a remarkable 140 years. This is obviously the history of a single product company whos trade marked name has come to define the industry.
There are some tid bits of history here for example the founding of the company. As the official story goes that a Condfederate soldier named Friend Gleason befriended the Avery family with a handful of "Tobasco" seeds that where scattered into the garden before the Union army took over Avery Island during the Civil War and the pepper plants were the only thing that survived the "Yankee" looting and the sauce was developed by brother in law Edmund McLlhenny and a former slave who were considered to lame by the Avery's to do any thing but tend the plantations garden. Or was the concept "stolen" by the Averys and McIlhenny from a pre war sauce made by Maunsel White. The author seems to favor the story that it was Maunsels Whites product that became Tobasco sauce.
The myth vs. truth goes on through the narrative and the author interweaves the business story. Some "facts" Tobasco is very profitable to the family (20-25% net margin, current sales $250 million), The produst heasn't substantially changes until the 1970's when off shore growning and production of the product started taking place. Since then couples with a declining talents of the family Tobasco seems to be at a crossroads.
The options appear clear: 1. Sell the Tobasco trademark to a mega food company for big bucks, 2. Hire outside managers to revive the product or three keep plodding along as them have been for 140 years. The deciding factor is the over 200 decendents of the Avery McIlhennys families who have equal voting rights for the family ownwed stock.
The author has his opinion and I won't give out here, you had to read the book. |
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