The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
buy bestselling books in print, audio books
|
 |
List Price: $24.95
Our Price:
$16.47
You Save: $8.48
|
| [ + Zoom ] [ Buy Now ] |
Book : Usually ships in 24 hours |
|
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Customer Reviews
|
|
|
|
♥♥♥♥♥
|
new tricks for an old (but motivated) dog
|
| I've been a management psychologist and consultant for over 25 yrs. Thus I have been in the business of selling new (and sometimes uncomfortable) ideas for a long time. I am certainly not a techno-phobe but I must confess that some new developments confound me. This book was recommended to me by a real techie which made me wonder just how much of it I would digest. To my delight (and relief) the author gives enough detail to completely support his positions and explain new approaches to connecting with the world. And he explains it all in such a way that a person like me "gets it". This is a one book course in modern marketing and PR. If you need to sell ideas, you need this book. |
|
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Books In Print, Audio Books.