Having satisfied customers is no longer enough. "If you really want a booming busines, you have to create Raving Fans", is what the new Manager hears in this book. "Is your customer service slogan "NO WORSE THAN THE COMPETITION?"
This book is written in the parable style of the One Minute Manager. It is a very enjoyable and quick read. If you are paying attention, there are regular, well-marked, and powerful truths taught about creating Raving Fans! |