Solution Selling: Creating Buyers in Difficult Selling Markets
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Solution Selling: Creating Buyers in Difficult Selling Markets Customer Reviews
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The Step-by-Step Guide for Selling Solutions
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Solution Selling is the first book that exposed me to the world of complex, intangible and solution (vs. product) selling.
I had wanted to title this review as "The Idiot's Guide to Selling Solutions" BUT found that even though the instructions in the book literally takes a novice in sales through the process of selling complex solutions in a very straightforward manner, there STILL needs to be some thinking required by the sales person to profit from the knowledge within.
Solution Selling is the comprehensive guide for novice to learn the ropes, and a good reference book for seasoned sales pros as well. It is also a useful tool for sales managers to manage the pipelines of their teams too! |
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Solution Selling: Creating Buyers in Difficult Selling Markets Books In Print, Audio Books.