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The Missing Class: Portraits of the Near Poor in America
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more important than we know.
our society is built by people in the middle -- too rich to be poor--too poor to be rich
the missing class is only missing society's attention on their struggle to survive
medical care for all generatiions--education for the young and older--language skills for
communication s... »
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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Using base methodology of "image conceptualization, recognition, evaluation" as his technique to evaluate and understand cultural phenomena Rapaille has fairly accurately observed and assessed what drives the American culture in its life style choices and buying habits. As one who lived as an expatriate, I can agree that is often easier for an "outside... »
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The 22 Immutable Laws of Branding
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and ... »
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