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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
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Avg. Rating:♥♥♥♥♥
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This is the reference book of many of the best MBA courses in US, and when I started the reading, I realised why. It's written in a very easy way, and covers all the topics on pricing: strategy of pricing, segmentation, unbundling products and finally emotional pricing.
I have never readen any princing book before. At first, I thougt it wo... »
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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
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Avg. Rating:♥♥♥♥♥
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The American writer Alfred Kazin remarked that "One writes to make a home for oneself, on paper, in time and in other's minds."
Well, Reed Holden certainly has had a place in my mind since I first read him back in October 1998. His book, co-authored with Thomas T. Nagle, The Strategy and Tactics of Pricing (STP) is a seminal work, adornin... »
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The Price Advantage (Wiley Finance)
Peter Drucker predicted decades ago that, sooner or later,
'Forex' would govern competitive strategy far more than marketing manoeuvres or pu... »
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Buy Strategy Tactics Pricing Pricing Pricing Confidence Leaving