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Consumer Behavior (7th Edition)
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Avg. Rating:♥♥♥♥♥
List Price: $164.80
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Useful book, includes thinking on both consumer behavior and relevant market strategies. Good read for marketing beginners.... »
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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
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Avg. Rating:♥♥♥♥♥
List Price: $17.95
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I'm not in sales, but, as a technical manager at an IT contracting company, I found myself called upon to do more and more sales-type stuff: presentations, bids, white papers, what have you, none I which I was suited for by training or inclination. Rick Page sold me this book by putting his key points on a poster in the Atlanta airport just as I was w... »
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Selling to Big Companies
Quite a good book. It's especially valuable for salespeople who struggle to get through voicemail. Most of the value added comes form strategies that brin... »
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Buy Consumer Behavior 7th Edition Marketing Sales Hope Strategy Keys Winning