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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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Avg. Rating:♥♥♥♥♥
List Price: $14.00 Our Price:
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Using base methodology of "image conceptualization, recognition, evaluation" as his technique to evaluate and understand cultural phenomena Rapaille has fairly accurately observed and assessed what drives the American culture in its life style choices and buying habits. As one who lived as an expatriate, I can agree that is often easier for an "outside... »
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Marketing and Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit
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Avg. Rating:♥♥♥♥♥
List Price: $21.95 Our Price:
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If you're just getting started in the hand-made jewelry selling business, this is a straightforward, well written, and practical guide for the basics of setting up your business. The author provides tips on pricing your work, which are especially helpful. Overall, I fond the tone warm and helpful, and it's a quick, easy read.
From the auth... »
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Practice of Public Relations, The (10th Edition)
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Avg. Rating:♥♥♥♥♥
List Price: $137.40 Our Price:
$137.40
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The book arrived in a timely manner and it was in the condition that I expected. I would order from this vendor again.... »
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The 22 Immutable Laws of Branding
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and ... »
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Retail Management: A Strategic Approach
Retail Manangement by Barry Berman is an excellent book for people getting into Retail business. It covers from basics to advance level of Retail manageme... »
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Ogilvy onAdvertising
A must read for aspiring advertisers (and even those who need to remember why the chose the profession). Ogilvy is the father of advertising and his prin... »
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Marketing Research with SPSS
From "problem definition" to "survey design" and "data analysis," Marketing Research takes you through every step of the process with a good mix of theory... »
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