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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do Avg. Rating:♥♥♥♥♥
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Using base methodology of "image conceptualization, recognition, evaluation" as his technique to evaluate and understand cultural phenomena Rapaille has fairly accurately observed and assessed what drives the American culture in its life style choices and buying habits. As one who lived as an expatriate, I can agree that is often easier for an "outside... »
Marketing and Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit
Marketing and Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit Avg. Rating:♥♥♥♥♥
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If you're just getting started in the hand-made jewelry selling business, this is a straightforward, well written, and practical guide for the basics of setting up your business. The author provides tips on pricing your work, which are especially helpful. Overall, I fond the tone warm and helpful, and it's a quick, easy read. From the auth... »
Practice of Public Relations, The (10th Edition)
Practice of Public Relations, The (10th Edition) Avg. Rating:♥♥♥♥♥
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The book arrived in a timely manner and it was in the condition that I expected. I would order from this vendor again.... »
The 22 Immutable Laws of Branding
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and ... »
Affluenza: The All-Consuming Epidemic (Bk Curre
In their eye-opening, soul-prodding look at the excess of American society, the authors of Affluenza include two quotations that encapsulate much ... »
Retail Management: A Strategic Approach
Retail Manangement by Barry Berman is an excellent book for people getting into Retail business. It covers from basics to advance level of Retail manageme... »
Ogilvy onAdvertising
A must read for aspiring advertisers (and even those who need to remember why the chose the profession). Ogilvy is the father of advertising and his prin... »
Marketing Research with SPSS
From "problem definition" to "survey design" and "data analysis," Marketing Research takes you through every step of the process with a good mix of theory... »
Selling the Invisible: A Field Guide to Modern
The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percen... »
It's Not How Good You Are, Its How Good You Wan
This was a book that I stumbled upon quite by accident. I was looking for [[ASIN:1591841666 The Dip: A Little Book That Teaches You When to Quit (and Wh... »
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