Actionable Web Analytics Marketing Sales Marketers Liars Power Telling

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*Actionable Web Analytics: Using Data to Make Smart Business Decisions*
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Chapter by chapter, this book does a great job of speaking to the novice analyst or the experienced analytics guru. The organization of this book allows the reader to jump from one chapter to another or read in the standard sequence. I particularly enjoyed the encouragement to determine KPI's. Many organizations overlook this critical step but havin... »

*All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World*
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This was a gift but the person who received it said it was just what he wanted.... »

*Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers*
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Editorial Reviews Amazon.comAbout the Authors: Robert Scoble hel... »

What Customers Want: Using Outcome-Driven Innov
As a software developer I know it is easy to design a solution to a problem and find yourself lost in the language of technology and features. This book w... »

The New Solution Selling: The Revolutionary Sal
This is possibly the best book on the Solution Selling methodology out there, and is a great resource. The authors make it easy to understand, and use goo... »

Tested Advertising Methods (Prentice Hall Busin
If you want a firm foundation in marketing and advertising, that you won't get in business school then this is the book for you. You will get... »

The Online Advertising Playbook: Proven Strateg
When I first received the book and skimmed it very quickly, I was initially disappointed. Too much text, lack of "punchlines", and seemed to cover only sm... »

Hey, Whipple, Squeeze This: A Guide to Creating
Hey Mr. Whipple is the starter's guide for developing a writing process that works. Crammed with instantly applicable thought processes, clear concepts an... »

Close Like the Pros: Replace Worn-Out Tactics W
I can't speak for every industry but it's dead on for the media industry. When we look at the diminishing number of clients or prospects that have a so... »

Marketing and Selling Your Handmade Jewelry: Th
I have purchased other similar books in the past that I skim, but never really take time to read. This book was not only worth the money, it was worth th... »

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