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Marketing Research with SPSS
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Avg. Rating:♥♥♥♥♥
List Price: $78.66
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From "problem definition" to "survey design" and "data analysis," Marketing Research takes you through every step of the process with a good mix of theory and examples. This was a required textbook for my MBA marketing research class. The concepts are clear and material is presented interestingly. You can learn a lot just by reading the book, but it... »
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Actionable Web Analytics: Using Data to Make Smart Business Decisions
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Avg. Rating:♥♥♥♥♥
List Price: $29.99
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Chapter by chapter, this book does a great job of speaking to the novice analyst or the experienced analytics guru. The organization of this book allows the reader to jump from one chapter to another or read in the standard sequence. I particularly enjoyed the encouragement to determine KPI's. Many organizations overlook this critical step but havin... »
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Everything Is Miscellaneous: The Power of the New Digital Disorder
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Avg. Rating:♥♥♥♥♥
List Price: $25.00
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$16.50
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Human beings are information omnivores: we are constantly collecting, labeling, and organizing data. But today, the shift from the physical to the digital is mixing, burning, and ripping our lives apart. In the past, everything had its one place--the physical world demanded it--but now everything has its places: multiple categories, multiple shelves. S... »
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Marketing Research Essentials with SPSS
I had to buy this for a class and haven't really read much of it. I found it to be really dense and I didn't really have the patience to read it all, but... »
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