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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
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Avg. Rating:♥♥♥♥♥
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I'm not in sales, but, as a technical manager at an IT contracting company, I found myself called upon to do more and more sales-type stuff: presentations, bids, white papers, what have you, none I which I was suited for by training or inclination. Rick Page sold me this book by putting his key points on a poster in the Atlanta airport just as I was w... »
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Avg. Rating:♥♥♥♥♥
List Price: $29.98
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I think the blue ocean concept is valid, but the best way to communicate it is in an HBR article or wikipedia. It's just not revolutionary enough to warrant reading such a long book in 2008. There's little I learned from this book that is not already well summarized on wikipedia, or the same author's Value Innovation article in HBR (1997). Additiona... »
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Buy Consumer Behavior 9th Edition Marketing Sales Hope Strategy Keys Winning