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The Wisdom of Crowds
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Avg. Rating:♥♥♥♥♥
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Recommended by a friend for my husband who is very picky about his books. He is enjoying it. Shipping was quick.... »
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Microtrends: The Small Forces Behind Tomorrow's Big Changes
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Avg. Rating:♥♥♥♥♥
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A little off base, but permit me this critique of Mr. Penn's conclusions. In many ways the overall premise in MICROTRENDS is important and difficult to argue against. There is undeniably a movement that caters to more individual consumer choice and smaller targeted groups. But I've heard Mr. Penn take it a step further philosophically to more varied so... »
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The Long Tail: Why the Future of Business is Selling Less of More
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Avg. Rating:♥♥♥♥♥
List Price: $24.95
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This book was given to me after I expressed how much I liked Gladwell's Tipping Point. The Long Tail was, for me, the less edgy cousin to TP and I liked it very much. Gets into a new world of business economics and cites specific applications. I particularly liked the sections dedicated to the music industry.
One odd note: I'd never heard ... »
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Web Analytics: An Hour a Day
In depth, easy to read, detailed from a web analytics pro. My only complaint is that he should identify himself as the Evangelist for Google Analytics. H... »
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SPIN Selling
If [[ASIN:0786303158 Solution Selling: Creating Buyers in Difficult Selling Markets]] is the comprehensive guide to selling intangible, complex solutions,... »
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Marketing: An Introduction
Think twice about buying from this site. they gave me a different book than what I ordered. I had the ISBN number and all of the information for the book ... »
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