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Purple Cow: Transform Your Business by Being Remarkable
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Avg. Rating:♥♥♥♥♥ List Price: $20.95 Our Price:
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This compact, but powerful book showed the way for other authors to explore non-traditional, non-MBA marketing approaches. You can't put lipstick on a pig and hope no one notices it's a pig. You've got to stand out like a purple cow, hence the book title. The only way: Make products and services that matters, that people talk about, and that they ultim... »
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Crossing the Chasm
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory des... »
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