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Word of Mouth Marketing: How Smart Companies Get People Talking
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Avg. Rating:♥♥♥♥♥
List Price: $24.95
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Fun, easy to read inspirational book on Word of Mouth marketing by Andy Sernovitz. In one sitting I came up with several -- what I call -- "Light bulb ideas" that I'll be implementing. As a marketing professional I've read many of the competitive marketing books out there, but Andy's is refreshing and down to earth. It's not overloaded with jargon and ... »
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Marketing to the Social Web: How Digital Customer Communities Build Your Business
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Avg. Rating:♥♥♥♥♥
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If you are perplexed by the light speed evolution of marketing on the Web, this book is for you. The author is has been deeply involved in the Web since the beginning of time, on both the technical and business fronts. Thus,Weber paints a very clear picture of how social media evolved, what it looks like, how businesses should use it, and where it is g... »
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Internet Riches: The Simple Money-making Secrets of Online Millionaires
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Avg. Rating:♥♥♥♥♥
List Price: $22.00
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In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods for striking it rich on the Net. Exclusive interviews with dozens of "mom and pop" entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get: An inspiring guide to e-business opportuni... »
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Why We Buy: The Science Of Shopping
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of... »
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