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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference Avg. Rating:♥♥♥♥
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"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like vi... »
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Microtrends: The Small Forces Behind Tomorrow's Big Changes Avg. Rating:♥♥♥♥
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I enjoyed this book and found it to present some interesting dynamics occuring throughout the US. While I did find each chapter quite compelling, the book was not as good as it could have been if only there was more structure or some sort of overarching theme connecting all of these "micro trends". Just examining micro trends could be dizzying at times... »
Get Satisfied: How Twenty People Like You Found the Satisfaction of Enough
Get Satisfied: How Twenty People Like You Found the Satisfaction of Enough Avg. Rating:♥♥♥♥♥
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Very refreshing book on the simple life, proving to our society that we all can get by with less and to review our daily lives with more simplicity. This book was a culmination of personal stories very real and to the heart warming soul of many people who are on a treadmill, with bigger homes,racing to get ahead.My compliments to the author... »
Ultimate Guide to Google AdWords (Ultimate Guid
Lot's of good tips, from someone with a take-no-prisoners edge. Clearly the author has a great deal of experience and thinks shrewdly about his craft. I h... »
Customer Satisfaction is Worthless, Customer Lo
To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mistake.... »
Designing Brand Identity: A Complete Guide to C
Nice hardcover book, I got it for a steal! It is required for my college course. The book is well organized, with lots of color pictures; I like picture... »
How to Use the Internet to Advertise, Promote a
I have been in the internet marketing scene for many years and I wish I had this book when I was just starting out. It would have cut my learning curve do... »
The SPIN Selling Fieldbook
This book is a 206 page powerhouse, but I want to direct you to pages 50 and 51: "The Good News"... "The good news is that the S... »
The 22 Immutable Laws of Marketing: Violate Th
Now this is one of the most simple books I've ever read on the subject, but it's chock full of the true rules on marketing. Some might say it... »
Selling the Invisible: A Field Guide to Modern
The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percen... »
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