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The 22 Immutable Laws of Branding
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As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws o... »
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Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
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Have you ever wondered why you sometimes feel as though you're not getting anywhere with a prospect because you don't know what to say next to make the person want to buy from you? If you're like most people talking comes very easily for you and when somebody asks your opinion, via directly or indirectly, you immediately go off into sales mode and then... »
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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
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I'm not in sales, but, as a technical manager at an IT contracting company, I found myself called upon to do more and more sales-type stuff: presentations, bids, white papers, what have you, none I which I was suited for by training or inclination. Rick Page sold me this book by putting his key points on a poster in the Atlanta airport just as I was w... »
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