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The Fall of Advertising and the Rise of PR
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Avg. Rating:♥♥♥♥♥
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In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former for modern-day brand building. Such a stance is hardly new for these two, who have jointly, individually, and with others written eight previous books on re... »
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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
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Avg. Rating:♥♥♥♥♥
List Price: $14.95
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This book should not be used to manage your marketing campaigns but should get you thinking. It will not give you step by step answers to making your business make millions but it will explain your audience and why some methods make the difference. Remember, it's a marketing book and I am sure his intent is to make money in the process so there is ad... »
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