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Major Account Sales Strategy
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Avg. Rating:♥♥♥♥♥
List Price: $24.95
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In it's day this would rate six stars out of five, but it's been superseded by "Selling is Dead" authored by Marc Miller and Jason Sinkovitz. In fact, the authors are students of Mr. Rackham and give him ample credit for the ground breaking work of "Major Account Sales Strategy."
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Mastering the Complex Sale: How to Compete and Win When the Stakes are High!
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Avg. Rating:♥♥♥♥♥
List Price: $24.95
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I found this gem in a West Coast airport. I bought it partly because I have spent 20 years "selling" governments on the idea of doing more with unclassified sources and less with expensive secrets that capture only 4% of the relevant information, and partly because when I role play the well-intentioned but largely hand-cuffed Director of National Inte... »
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
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Avg. Rating:♥♥♥♥♥
List Price: $16.00
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$10.88
You Save: $5.12
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The entire advertising world -- scratch that -- the entire world has changed immensely since this book was written. Many of the assumptions of this book, such as the overall business importance of network TV to an ad campaign, are simply no longer true. Technology changed it. Corporate buyouts have changed it. Energy and wars have changed it. Yes,... »
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Advertising Media Planning
I got this book in order to refresh myself on the media planning process and it was very helpful. The different topics were clearly outlined and reflected... »
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How to Get Ideas
This book is a great book to read, the best thing it includes are quotes of famous people, which are mainly funny. Personally I do not believe that this b... »
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Buy Major Account Sales Strategy Advertising Mastering Complex Sale Compete