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Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
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Avg. Rating:♥♥♥♥♥ List Price: $134.00 Our Price:
$134.00
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I have enjoyed this book. In most cases I can skim the sections I know, skipping examples, and do well on the tests so it is very well structured. There are lots of excellent examples flushing out contents for the total newbie. A lot of thought went into the projects and case studies. If you are looking for a good overview of markting concepts and have... »
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Branding for Nonprofits
What a gem of a book. I just loved it. While it is clearly written for executive directors, development directors, and board members of nonprofits ... »
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The Market Maker's Edge
As a professional trader and someone who has learned from the school of hard knocks as well as someone who has been trained through On-line Trading Academ... »
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