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Influence: The Psychology of Persuasion (Collins Business Essentials)
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Avg. Rating:♥♥♥♥♥
List Price: $17.95
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Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.... »
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The Long Tail: Why the Future of Business is Selling Less of More
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Avg. Rating:♥♥♥♥♥
List Price: $24.95
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This book was given to me after I expressed how much I liked Gladwell's Tipping Point. The Long Tail was, for me, the less edgy cousin to TP and I liked it very much. Gets into a new world of business economics and cites specific applications. I particularly liked the sections dedicated to the music industry.
One odd note: I'd never heard ... »
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The Wisdom of Crowds
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Avg. Rating:♥♥♥♥♥
List Price: $14.95
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Recommended by a friend for my husband who is very picky about his books. He is enjoying it. Shipping was quick.... »
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Why We Buy: The Science Of Shopping
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of... »
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Consumer Behavior (7th Edition)
Useful book, includes thinking on both consumer behavior and relevant market strategies. Good read for marketing beginners.... »
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The Complete Tightwad Gazette
Though tightwad seems like a derogatory term, author Amy Dacyczyn wants to assure you that it's okay to be a penny-pincher. This self-styled "Fruga... »
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