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Winning in the Indian Market: Understanding the Transformation of Consumer India
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Avg. Rating:♥♥♥♥♥
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Rama has created an outstanding book that actually rings true with me as an Indian marketer now working outside of India. Her insights are original and sharp and at the same time very, very useful to the practical marketer/ strategist. If there was a course on Marketing in India, I am sure this would be the ideal text book!... »
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