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Consumer Behavior
Consumer Behavior List Price: $182.76
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The Overspent American: Why We Want What We Don't Need
The Overspent American: Why We Want What We Don't Need Avg. Rating:♥♥♥♥
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If getting and spending define our lives, then Juliet Schor now has us covered. Six years ago, her book The Overworked American scrutinized the getting part. It focused public attention on the disappearance of leisure and the harmful effects thereof on families and society. It sparked a debate over whether Americans really work as much as we pro... »
Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment Avg. Rating:♥♥♥♥♥
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This book repeats the same info, over and over and over. If the editor would cut out all the duplication, the book would be about 1/3 its current size. There are some nuggets, here and there, but if I'd had a chance to browse it more completely (like you can at a book store) I would not have bought it. That's the price one pays by buying through Ama... »
Boomer Consumer: Ten New Rules for Marketing to
great book focusing on an opportunity that everyone underestimates . Also contains great practical solutions ... »
Doing Anthropology in Consumer Research
This was a grand excursion to say the least, coming from just enough background to THINK I knew anything about what anthropology could be in consumer rese... »
Trading Up: Why Consumers Want New Luxury Goods
In the original and now in this revised edition, Silverstein and Fiske brilliantly examine "New Luxury": a rapidly developing socio-economic ... »
Born to Buy: The Commercialized Child and the N
Parents will be tempted to read Born to Buy as a kind of contemporary horror story, with ever more sophisticated marketing wunderkinds as Dr. Frank... »
Managing Brand Equity
I read this book from the library, but as it is a book to be kept in the personal library, bought it. Now I make my pals near to me read this book and the... »
No One Makes You Shop at Wal-Mart: The Surprisi
This book is mostly a good overview for laymen of a wide range of theory that economists use to explain why individual choice doesn't create utopia. Those... »
Inside the FDA: The Business and Politics Behin
Democrats want more Big Pharma regulation and consumer protection. Republicans want to protect Big Pharma's profits. The tobacco and diet supplement indus... »
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