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Anatomy of a Trend
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Avg. Rating:♥♥♥♥♥
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I was always frustrated with Malcolm Gladwell's book about tipping points because it does not really explain how a tipping point takes place. I find Henrik Vejlgaard's book much more credible, and there are lots of insight that marketing professionals can use. It quite simply delivers the story of the REAL tipping point. It may also be the first book t... »
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No One Makes You Shop at Wal-Mart: The Surprising Deceptions of Individual Choice
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Avg. Rating:♥♥♥♥♥
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This book is mostly a good overview for laymen of a wide range of theory that economists use to explain why individual choice doesn't create utopia. Those who know a good deal about economics won't find much new here.
His attempts to apply these theories to the real world are disappointing, but only make up a small part of the book, so they don't... »
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Consumer Behavior
This is the foremost consumer behavior text in the world. I would highly recommend this book for all students and professionals interested in marketin... »
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The Consumer Society Reader
For such an interesting topic, it's just a bland and boring way to present it. I had to read this book for a graduate class, and it was like pulling teeth... »
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