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Trillion-Dollars Moms: Marketing to a New Generation of Mothers
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Avg. Rating:♥♥♥♥♥
List Price: $23.00 Our Price:
$15.64
You Save: $7.36
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Beyond some very basic ideals (market to mothers based on child's age, not mother's age), this book was disappointing to me. I really wanted some very specific ideas on what to do and this book had more 'here are the types of moms.' Few practical case studies on what has actually worked.... »
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Married to the Brand: Why Consumers Bond with Some Brands for Life
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Avg. Rating:♥♥♥♥♥
List Price: $24.95 Our Price:
$16.47
You Save: $8.48
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How does a brand--a company or one of its products--stand out in an ever-louder and more chaotic marketplace? Why do customers develop intense and lasting bonds with some products they consume, but not others? What do winning brands do better than their competitors? Generations of marketers have pondered these questions, and Married to the Brand... »
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