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The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury
The Cult of the Luxury Brand:  Inside Asia's Love Affair With Luxury Avg. Rating:♥♥♥♥
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This is a great book that allows you to learn much about the Asian Culture while you learn much about the different luxury brands and their marketing approach. ... »
Trillion-Dollars Moms: Marketing to a New Generation of Mothers
Trillion-Dollars Moms: Marketing to a New Generation of Mothers Avg. Rating:♥♥♥♥♥
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Beyond some very basic ideals (market to mothers based on child's age, not mother's age), this book was disappointing to me. I really wanted some very specific ideas on what to do and this book had more 'here are the types of moms.' Few practical case studies on what has actually worked.... »
Married to the Brand: Why Consumers Bond with Some Brands for Life
Married to the Brand: Why Consumers Bond with Some Brands for Life Avg. Rating:♥♥♥♥♥
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How does a brand--a company or one of its products--stand out in an ever-louder and more chaotic marketplace? Why do customers develop intense and lasting bonds with some products they consume, but not others? What do winning brands do better than their competitors? Generations of marketers have pondered these questions, and Married to the Brand... »
Nation of Rebels: Why Counterculture Became Con
This book fails to fulfill it's promise. I thought this was going to be a historical explanation of "Why Counterculture Became Consumer Cultu... »
Advertising and the Mind of the Consumer: What
If I had to choose one book as a survival book in the adfield, this would definitely be my weapon of choice. It has down to earth and truthful adver... »
Mind Your X's and Y's: Satisfying the 10 Cravin
I actually saw Lisa speak at a Ladies Who Launch Live event and thought she was dynamic. I immediately bought her book but did not read until recently. ... »
Watch This, Listen Up, Click Here: Inside the 3
Too many cases are not familiar to the people outside North America. That's why make the overall findings and conclusions not that convincing to everyone.... »
You Can Prevent Global Warming (and Save Money!
This was my first book on global warming. I learned alot about how I could help. I is simple to read and understand.... »
Don't Think Pink: What Really Makes Women Buy -
It is an honor to review this book from a male's perspective. In my opinion it's more important for men to read, hear and understand these distinctions. T... »
Inside the FDA: The Business and Politics Behin
Democrats want more Big Pharma regulation and consumer protection. Republicans want to protect Big Pharma's profits. The tobacco and diet supplement indus... »
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