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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
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Avg. Rating:♥♥♥♥♥
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Mass Affluence complements The Dollarization Discipline (Fox and Gregory)by explaining the emotional needs of today's mass-market customer (the end-user to our broadcaster customers). Put the two together to see how product development and sales should work in the coming decade.
(Review based on reading a commercial executive summary of bo... »
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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Avg. Rating:♥♥♥♥♥
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The content of this book is not what I expected, and after reading it cover to cover, I believe I gained nothing, and simply wasted my time. Much of the content is just a re-hash of other peoples' published research and long anecdotal personal stories. I found no insights, answers or innovative actionable ideas.... »
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The Consumer Society Reader
For such an interesting topic, it's just a bland and boring way to present it. I had to read this book for a graduate class, and it was like pulling teeth... »
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Buy Eat Shop Austin Indispensable Consumerism Mass Affluence New Rules