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The Consumer Society Reader
The Consumer Society Reader Avg. Rating:♥♥♥♥♥
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For such an interesting topic, it's just a bland and boring way to present it. I had to read this book for a graduate class, and it was like pulling teeth. I've read many books on similar topics that actually succeed at engaging the reader. This book is just odd, boring, and bland. DO NOT WASTE YOUR MONEY!... »
Nation of Rebels: Why Counterculture Became Consumer Culture
Nation of Rebels: Why Counterculture Became Consumer Culture Avg. Rating:♥♥♥♥
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To anyone discouraged by a couple of the negative reviews I'd like to point out that they needn't be. After having read the book I think it is clear enough that (as is often the case) the negative reviews are for the most part unfair and written by people that obviously did not like the what the authors had to say. What they have to say i... »
Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
Catalyst Code: The Strategies Behind the World's Most Dynamic Companies Avg. Rating:♥♥♥♥♥
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Everyone's keen to know the secrets of successful, fast-growing companies. In response, David S. Evans and Richard Schmalensee look at new ways to bring buyers and sellers together. Companies that act as catalysts combine opportunism, customer service and savvy pricing to create a profitable, flexible business model by assembling audiences, cutting cos... »
Credit Card Nation: The Consequences of America
No interest for one year! No annual fee! No minimum payments for six months! And, if you want to believe Robert Manning, there's no way out of the debt th... »
Skills for Consumer Success (with CD-ROM)
As textbooks go, this one was amazing. Not only was it helpful for the online class, but also it was full of detailed explanations about everything from t... »
Creating Ever-Cool: A Marketer's Guide to a Kid
This might be the most useful business book and the best book on kids that I've ever read. Most business books have just a couple of points... »
Customer Centered Selling: Eight Steps to Succe
I've rarely seen a more logical approach to selling. It leaves nothing to imagination, making every step in the process clear and explicit. It even expand... »
Just Ask a Woman: Cracking the Code of What Wom
You could sum up this book in a few words. "Women are stressed out and seek products or services that ease their stressed out lives. Women play many diffr... »
eat.shop.portland: The Indispensible Guide to S
What a great book! Not your typical guide book - this one features local businesses, and excellent color pictures - I ordered about 10 guide books on Por... »
Consuming Kids: Protecting Our Children from th
"Consuming Kids" by Susan Linn builds a solid case against marketing to children. As a Harvard educator specializing in psychiatry and a children's entert... »
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