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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference Avg. Rating:♥♥♥♥♥
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"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like vi... »
Mastering Online Marketing
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I have no connection whatsoever with Mitch Meyerson (even though I was once a fellow Entrepreneur Press author), but as a writer, author, and seminar leader, this is the book I have long been waiting for! Most books on entrepreneurship and on-line marketing are long on philosophy, and very short on telling you how to actually drive people ... »
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Interesting read. Good to Great a little easier to apply in my experience. Look out for red oceans - they are everywhere!... »
The New Rules of Marketing and PR: How to Use N
A winner all the way around. Between Seth Godin and David Meerman Scott, there is no reason not to change the ways we promote our businesses. With the eve... »
Guerrilla Marketing, 4th edition: Easy and Inex
great book for those of you who are in a marketing department, and even better for those who are planning or already has their own small business. ... »
Meatball Sundae: Is Your Marketing out of Sync?
Seth Godin is a machine that turns out marketing books that examine, in a particular manner, ordinary events and processes that create extraordinary resul... »
Little Red Book of Selling: 12.5 Principles of
I'm sure Mr. Gitomer is a good salesman since he, after all, managed to sell me his book. But he's not a good author and his book is not worth the time. H... »
The Long Tail: Why the Future of Business is Se
Anyone who deals with e-commerce should read this. Although this book's knowledge is common sense for most people nowadays, it still holds great value for... »
Web Analytics: An Hour a Day
I have read several web analytics books and Avinash's book is definitely the one I would recommend first. What you can learn from the book: ... »
The Now Habit: A Strategic Program for Overcomi
This book has helped in changing my way of thinking from procrastinator to "producer." I am only half way through the book at this point but it is very go... »
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