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Word of Mouth Marketing: How Smart Companies Get People Talking
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Avg. Rating:♥♥♥♥♥
List Price: $24.95
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Fun, easy to read inspirational book on Word of Mouth marketing by Andy Sernovitz. In one sitting I came up with several -- what I call -- "Light bulb ideas" that I'll be implementing. As a marketing professional I've read many of the competitive marketing books out there, but Andy's is refreshing and down to earth. It's not overloaded with jargon and ... »
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The New Influencers: A Marketer's Guide to the New Social Media
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Avg. Rating:♥♥♥♥♥
List Price: $25.00
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The trouble with books about blogging and social media is that they become outdated almost as soon as they're published. So, if you're going to read this excellent overview of the new dynamics of marketing and public relations, read it now. Gillin, a career journalist, backs up his ideas with plenty of research, real world examples, and mini-biographie... »
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Authenticity: What Consumers Really Want
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Avg. Rating:♥♥♥♥♥
List Price: $26.95
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I love the thoughts put forth in this book -- very academic. When the authors apply the thinking, it is pretty strong.
I was looking for a bit more application than theory, but did find this rather though provoking. Not an easy read, though, be prepared.... »
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