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The 22 Immutable Laws of Branding
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Avg. Rating:♥♥♥♥♥ List Price: $18.95 Our Price:
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As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws o... »
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International Marketing
I purchased this as the textbook for an MBA class and I give it high marks for both read-ability and depth of coverage. Because I'd just finished a class... »
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Global Marketing (5th Edition)
This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applica... »
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