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Marketing Places
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Avg. Rating:♥♥♥♥♥
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Kotler, et al have defined the marriage between the public and private sectors in terms that make sense to both partners. While the implication that the private sector tends to get it right most of the time signals a weakness that haunts the writings of Harvard's Michael Porter("Competitive Advantage of Inner Cities"), the fundamental notions contai... »
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International Energy Markets: Understanding Pricing, Policies and Profits
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With the price, the information in it is worth buying. However, readers should have some background in both econmics and energy to be able to understand the text and graph.
There are a few confusions due to partial mis-organization of the book.
All in all, it a great book but a bit expensive.
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No Logo: Taking Aim at the Brand Bullies
We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi K... »
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The End of Marketing as We Know It
Remember the New Coke? A disaster, right? Or how about the commercial where "Mean" Joe Greene meets a little kid holding a bottle of Coke? A masterpiece, ... »
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Communities Dominate Brands
Although many of the ideas covered in this book are already published by some of the better media analysts blogging on the Net I recommend reading Communi... »
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Buy Marketing Places Global International Energy Markets