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International Marketing Research
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Avg. Rating:♥♥♥♥♥
List Price: $151.20
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I used this book in a class I took on International Marketing Research. It offered a decent overview of international marketing research concepts, but also was fairly dry in parts.... »
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Global Marketing Management
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Avg. Rating:♥♥♥♥♥
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Kotabe/Helsen team has really set the standard for the international marketing textbook market. I have read three other similar textbooks, but there is no other book measuring up to this one. They offer an excellent analysis of market converging and diverging forces adding to the complexities of global marketing and how to cope with them. Although I... »
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The Ultimate Lead Generation Plan
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Avg. Rating:♥♥♥♥♥
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Matt's book is timeless. In Chapter Five Matt Bacak talks about Creating and Controlling markets. If one thinks about this, this is basic economics. In chapter 5 Matt talks about this subject along with autoresponders and teleseminars. These two simple tools are changing the world. Politics, business, religion and everything. Yes, this book is a salesl... »
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Asian Mind Game
I just got back from China as an English teacher, granted I taught in a small city which automatically gave me the celebrity status, but after reading thi... »
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