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Introduction to Econometrics
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Clear and complete, often shedding light on nuanced details left unexplained elsewhere, this book is masterfully written. In the past I've found statistics and numerical methods to be nauseatingly dull but this book is interesting and keeps your attention.... »
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eBay Global the Smart Way: Buying and Selling Internationally on the World's #1 Auction Site
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Avg. Rating:♥♥♥♥♥
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Plenty of books show how to increase ebay profits using anything from enhanced display and description techniques to automated listing systems and keyword links - but most pass lightly over the issue of considering profits in the foreign markets eBay reaches: now Joseph Sinclair and Ron Ubles provide a basic primer to gaining the most from the internat... »
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International Marketing Research
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Avg. Rating:♥♥♥♥♥
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I used this book in a class I took on International Marketing Research. It offered a decent overview of international marketing research concepts, but also was fairly dry in parts.... »
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Marketing Across Cultures (4th Edition)
This new edition of Marketing Across Cultures resonates with the great cases and great examples. It's a great stand-alone book for an international marke... »
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