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Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market
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One of the ways to achieve sustainable growth in any market is a recognisable brand name. While many Western companies have successfully developed international brands, Asian companies have been slow to follow suit. How is it that Asia, a region that has such high brand appreciation, produces so few international brands of its own? In this groundb... »
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Cybercentrism and the New CyberGens, Second Edition
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Avg. Rating:♥♥♥♥♥
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Dr. Gordon has a good eye for marketing and management and it shows in his book. This book is a great tool to have if you are in marketing and/or management. It helps to understand the future of the business world and where marketing is headed. The book gives a great understanding of what is going on in the global marketplace today and what is to come ... »
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