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Product Management | Multilevel
Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market
Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market Avg. Rating:♥♥♥♥♥
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One of the ways to achieve sustainable growth in any market is a recognisable brand name. While many Western companies have successfully developed international brands, Asian companies have been slow to follow suit. How is it that Asia, a region that has such high brand appreciation, produces so few international brands of its own? In this groundb... »
Cybercentrism and the New CyberGens, Second Edition
Cybercentrism and the New CyberGens, Second Edition Avg. Rating:♥♥♥♥♥
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Dr. Gordon has a good eye for marketing and management and it shows in his book. This book is a great tool to have if you are in marketing and/or management. It helps to understand the future of the business world and where marketing is headed. The book gives a great understanding of what is going on in the global marketplace today and what is to come ... »
Building Your eBay Traffic the Smart Way: Use Froogle, Datafeeds, Cross-Selling, Advanced Listing Strategies, and More to Boost Your Sales on the Web's #1 Auction Site
Building Your eBay Traffic the Smart Way: Use Froogle, Datafeeds, Cross-Selling, Advanced Listing Strategies, and More to Boost Your Sales on the Web's #1 Auction Site Avg. Rating:♥♥♥♥♥
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If you want to build traffic to your eBay site... buy this book, read it, do it, and enjoy the return.... »
Start Your Own Import Export Business (Start Yo
I am surprised by all the other negative reviews. THis is a good book on the basics of importing. It is a little general, and some is a little out of date... »
The Global Entrepreneur: Taking Your Business I
Foley's book, The Global Entrepreneur, is an excellent resource for anyone interested in international trade, and the multi-faceted considerations one mus... »
The China Dream: The Quest for the Last Great U
This book is a must for those traveling to China. Gives a detailed look at the history of the Chinese market. Is a great precursor to visiting ex-patriots... »
International Marketing: An SME Perspective
Successful Global Account Management
The Hotel on the Roof of the World: From Miss T
I loved this book and have read it over and over. I laughed out loud on almost every page. One of the funniest stories was how the maids who initially wo... »
China's New Culture of Cool: Understanding the
Author discusses changes in young people's lifestyle over past decade in the big cities of China. I have seen a lot of these changes myself during recent ... »
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