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The Global Entrepreneur: Taking Your Business International
The Global Entrepreneur: Taking Your Business International Avg. Rating:♥♥♥♥♥
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Foley's book, The Global Entrepreneur, is an excellent resource for anyone interested in international trade, and the multi-faceted considerations one must give to the endeavor. It is particularly helpful to those interested in export sales, and marketing, with an insightful view to a variety of approaches a business person can take to the marketplace... »
The China Dream: The Quest for the Last Great Untapped Market on Earth
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This book is a must for those traveling to China. Gives a detailed look at the history of the Chinese market. Is a great precursor to visiting ex-patriots... »
International Marketing: An SME Perspective
International Marketing: An SME Perspective List Price: $130.60

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Successful Global Account Management
The Hotel on the Roof of the World: From Miss T
I loved this book and have read it over and over. I laughed out loud on almost every page. One of the funniest stories was how the maids who initially wo... »
China's New Culture of Cool: Understanding the
Author discusses changes in young people's lifestyle over past decade in the big cities of China. I have seen a lot of these changes myself during recent ... »
Managing Across Borders: The Transnational Solu
The second edition of Managing Across Borders: The Transnational Solution, by Christopher A. Bartlett of the Harvard Business School and Sumantra G... »
Competing in Emerging Markets: Cases and Readin
International Marketing (The Dryden Press Serie
This textbook is organized into three major sections:Part One: The International Environment - includes chapters on the concept of global marketing, th... »
Building an Import/Export Business, 2nd Edition
Excellent book. Well organized, and well written. Lots of pointers to other resources as well. Some web links are broken. ... »
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