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Food Wars: Public Health and the Battle for Mouths Minds and Markets
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How to Win The Hispanic Gold RushTM: Critical Cultural, Demographic, Marketing, and Motivational Factors
How to Win The Hispanic Gold RushTM: Critical Cultural, Demographic, Marketing, and Motivational Factors List Price: $12.95
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Global e-commerce: Impacts of National Environment and Policy
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As e-commerce takes off around the world, how does it differ across countries? This book studies several major countries, to discern the effect of a government's policies and the a country's environment. US, France, Germany, China, Mexico and others are looked at. Both developed and developing countries. One big difference between those tw... »
Global Account Management: Creating Value
This book was written by and for academics. Many of the examples are taken from one source in a company and show know real insight into creating value. ... »
International Marketing Research, Volume 17: Op
Internal Marketing (Chartered Institute of Mark
Diary of an Oil Expat Family
Outstanding!!! This book is a must have for any family considering an overseas job assignment. This is a TRUE and ACCURATE look at an Americ... »
Start Your Own Import/Export Business
stay away from this book. it tells you nothing helpful. The authors are playing a joke on you.... »
Branding Across Borders: A Guide to Global Bran
Before buying this book it may help you to know that the writer is CEO of CoreBrand - Corporate Branding LLC, a smaller version of Roper Starch Worldwide,... »
Consumer Behavior in Asia
I was really hoping that this book would give me some real insights into Asian consumer behavior. Perhaps I hoped too much. Like what the other reviewers ... »
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